Start a Home CareOperator templates
Education for founders

Starting a home care agency — a planning overview

Start with the model, not the logo

Decide what you intend to offer (e.g., non-medical personal care, companion, skilled nursing if applicable) and whether you will pursue private pay, Medicaid waiver / HCBS, Medicare (if relevant), or a mix. Your model drives licensing research, staffing, supervision, and documentation.

Typical planning buckets (educational)

  1. 1. Entity & basics

    Formation, banking, insurance conversations with advisors.

  2. 2. State license / registration research

    What your state calls “home care” and what it requires.

  3. 3. Payer landscape

    Private pay vs. Medicaid waiver / managed care vs. other.

  4. 4. Ops rhythm

    Intake, scheduling, incidents, complaints, emergency coverage.

  5. 5. HR drafts

    Roles, onboarding, training/competency tracking (customize; verify employment law).

  6. 6. Clinical-care boundaries

    Client rights, care/service planning worksheets, medication-assistance boundaries as applicable to your authorized scope.

  7. 7. Billing ops

    Agreements for attorney review, invoicing/AR, EVV/visit documentation as required by payer.

  8. 8. Marketing within authorization

    Service menus and referral outreach only for services you are allowed to offer.

Where the Startup Pack fits

v1.0 gives you plain-text templates across those buckets (see What’s inside), including a 90-day setup checklist in the Start here section. You still customize for jurisdiction and get professional review before use. There is also a shorter on-site 90-day checklist with state-verify warnings.

What not to expect from any template pack

  • Instant license or Medicaid enrollment
  • Multi-state handbook completeness
  • Clinical protocols invented for nursing practice
  • Guaranteed caseload or revenue

Common questions

What should I decide first when starting a home care agency?
Start with the service model and payer mix (private pay, Medicaid waiver / HCBS, other), not the logo. The model drives licensing research, staffing, supervision, and documentation. Rules vary by state.
Can a template pack replace an attorney or state application?
No. Use templates to organize questions and drafts. They are not attorney-drafted filings, not CMS-approved, and not filing-ready applications. No license approval, enrollment, or revenue is guaranteed.

Related products

Medicaid/Waiver Visit Log

$19 digital — visit documentation workflows you customize.

Buy on Gumroad
Money Page Ops Kit

$29 — separate ops/marketing tooling product. Mentioned here only; buy from the listing when you need it.

This article contains affiliate links. We may earn a commission if you buy through them, at no extra cost to you. Disclosures.

Get the Startup Pack — $199

Instant digital download via Gumroad. Customize for your entity and jurisdiction; verify every requirement with your state agency and advisors.

Educational templates for planning only — not legal/medical advice, not CMS-approved, not filing-ready. No results guaranteed.

This article contains affiliate links. We may earn a commission if you buy through them, at no extra cost to you. Disclosures.